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4min chapter
How to Get Better at Marketing, With Seth Godin
The Upgrade by Lifehacker
What Is Marketing?
Marketing is everything that touches the market. You have to please the what you call the smallest viable audience. To matter to some people, if you're an Etsy seller, for example, is not to make the same cake toppers as every other Etsy seller and hope that somehow you'll luck into winning search. It's to make the thing that only you can make and to make it for the smallest number of people that could sustain you. The good news is that if you can start persuading with something that people know they want, easier than trying to just capture a wide net of people.
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