The Upgrade by Lifehacker cover image

How to Get Better at Marketing, With Seth Godin

The Upgrade by Lifehacker

CHAPTER

What Is Marketing?

Marketing is everything that touches the market. You have to please the what you call the smallest viable audience. To matter to some people, if you're an Etsy seller, for example, is not to make the same cake toppers as every other Etsy seller and hope that somehow you'll luck into winning search. It's to make the thing that only you can make and to make it for the smallest number of people that could sustain you. The good news is that if you can start persuading with something that people know they want, easier than trying to just capture a wide net of people.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner