How to Create a New Business That Supercharges Growth

I would choose Steve Jobs like I'm more interested in learning from him. The thing about the Amazon story that I think people sometimes forget is that how many companies like Oracle, IBM, etc have tried to create a new site to their business and failed. Jeffrey Moore wrote about this in his new book which was like why are some able to create this new business that supercharges that growth and why do others who have the resources fail at it? It's such a left field move from what they're called business was and it's so successful that's some GANS to shit.