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Why mission matters more than products, w/Noom’s Saeju Jeong
Masters of Scale
Saju and Artem Shared Their Mission
In 2007, Saju and Artem founded Work Smart Labs. The business model focused on supplying gyms rather than homes. It was five years before John Foley would be out pitching Peloton to investors. You can hear that story in an episode of Master's Scale titled How to Turn Skeptics into Fans.
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