In 2007, Saju and Artem founded Work Smart Labs. The business model focused on supplying gyms rather than homes. It was five years before John Foley would be out pitching Peloton to investors. You can hear that story in an episode of Master's Scale titled How to Turn Skeptics into Fans.
For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.
Read a transcript of this episode: https://mastersofscale.com
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