How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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From High School Start to Pet Food Innovation

This chapter chronicles the journey of launching a landscaping business in high school, its surprising success, and the transition to a corporate career at Ralston Purina. The speakers reflect on their experiences in sales, the evolution of marketing strategies, and their challenges in establishing a new refrigerated pet food brand. Highlighting their entrepreneurial spirit, they discuss the hurdles faced in product development and the skepticism encountered in the pet food industry.

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