
Activision Blizzard CEO Bobby Kotick Talks Microsoft Deal
Bloomberg Talks
The Impact of Microsoft's Acquisition of Activision Blizzard on the Video Game Industry
This chapter explores whether Microsoft's acquisition of Activision Blizzard signifies a larger trend in the video game industry, discussing the importance of AI and cloud computing, the success of startups like Roblox, and the availability of venture capital for video game companies. It also addresses the hypothetical scenario of EA being bought and the uncertainties surrounding it.
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