Kundenakquise und -bindung im SaaS-Bereich

Alexander Brühl (Founder & Owner, SaaSgarage), Julian Mattes (Partner, Yttrium), Paolo Negri (CTO & Co-Founder, Contentful), Zoé Fabian (Growth Investor), Rolf Zimmer (Co-Founder, riskmethods)

This was one of the most popular and insightful panels at the 2023 ARRtist Summit. SaaS experts Alexander Brühl, Julian Mattes, Paolo Negri, Zoé Fabian, and Rolf Zimmer took the stage to engage in a lively debate around the critical acquisition vs. retention dilemma facing high-growth companies amidst a capital-constrained market.

The panel provided a deep dive into the nuances and tradeoffs of prioritizing new user acquisition efforts versus doubling down on customer retention strategies. Sharing their hard-earned experiences and industry best practices, the panelists offered the audience a granular perspective on driving sustained SaaS growth even as the broader market faced significant headwinds.

This expert panel provided the audience with pragmatic, actionable guidance on navigating the complex SaaS growth landscape and determining the right focus areas to achieve their ambitious ARR targets.