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Is It Global Commerce?
Shophoy is not the only company, as you said, like ticket masters and others have the same problem. And it's annoying that we ought to fight it but yot would be even more annoying if you, as a merchant, had to. So instead of starting with i'm going to build my site and push it to the edge, then our bet is on fast serviceid rendering which is built on top of everything else. The other bit is the tools to actually build great commerce experiences.