Talking Elite Fitness cover image

Open is Closed, Golden Girl wants CrossFit, and All Business with Chris Cooper

Talking Elite Fitness

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Navigating Fitness Industry Changes

This chapter explores the World Fitness Project's initiative with the 'founding 50' affiliates aimed at enhancing engagement and profitability in the fitness community. It also discusses the potential sale of CrossFit and the implications of a prominent Olympic figure potentially acquiring the organization, emphasizing the role of star power in shaping market dynamics. The conversation further shifts to the significance of supporting affiliate owners and the impact of notable figures on body image and athlete advocacy.

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