Building a Life of Focus
Chasing Excellence
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Is There a Middle Level Between Emotional and Trigger?
We have two brains in a way: planning brain, who isn't triggered by anything and acting brain. We're constantly trying to rely on planning brain, yet we wake up with action brain. The lizard brain is the one that gets spooked; it's the reason why we all want to eat healthy but don't listen to our logical part of the brain. Good companies play this game so well because they know what their customers are looking for at any given time. But when it comes to push-a-shoveling or pushing people off course, you just can't do it. You've got to get your core figured out before you go anywhere.
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