67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Ferris
The Obvious Choice
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LeBron's Double Secret Probation Mission
Ladder is a content hub that eventually would add in verticals. The original plan for ladder was much different than what it became. It's like, can you create a business infrastructure for this? And if LeBron's going to have to take it, like this stuff has to be tested because there is no universe where he can fail a drug test. "I feel I'm really good at telling stories," says Jarrett Bellini of Ladder.
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