The Six Principles of Social Proof

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Research shows that all of these principles apply across cultures. But the weights associated with them change from culture to culture. Some cultures may be nudge up or down. The third on social proof, i think, is one of the most powerful. If they're like me, then that's good information about what i should do in situation. Not by looking inside this time, because if there's uncertainty, it doesn't make sense to look inside. I need to look outside. And and what we are calling i in the new version of the book, persuasion is is the most powerful source information that we can we can access along with the next principle of influence, which is authority.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?