187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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The Six Principles of Social Proof
Research shows that all of these principles apply across cultures. But the weights associated with them change from culture to culture. Some cultures may be nudge up or down. The third on social proof, i think, is one of the most powerful. If they're like me, then that's good information about what i should do in situation. Not by looking inside this time, because if there's uncertainty, it doesn't make sense to look inside. I need to look outside. And and what we are calling i in the new version of the book, persuasion is is the most powerful source information that we can we can access along with the next principle of influence, which is authority.
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