The Power of One Promotion With Call Duty

Players get a code to unlock some valuable ingame content in the game. The usually the consumer products company will do a big promotion and maybe create some commercials to promote the partnership. But at the end of he day, what players get out of those promotions as they get a code is super exciting. And from a game developers point of view, that's powerful. From the marketing team's point of view as well. So it's really a true partnership. Those are far and few, and they're hard to do and super exciting. That was the genesis for player won right there.