4min chapter

Scaling Japan Podcast cover image

Episode 38: Selling to the Government with Ruth Jarman

Scaling Japan Podcast

CHAPTER

How to Grow German International

Jason Ball: Selling in Japan can seem like a big black mystery box for even Japanese people. He says German international has grown from 3% to 10% of the country's population within five or 10 years. "A lot of these government projects ... need us like crazy," he says, adding that they don't realize it right away.

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