The Cost of a Margin's Perspective

Ashley Milwani: Shared resources can be a little bit of a quagmire in terms of like, how do you amortize that? Like is it 50% of their time? Do you include none of it because it's not going to direct line? "A lot of these third party creative people are trash. And the reason why is because they just haven't got the margin to be able to get through enough creative at a high quality," he says. The attention spans and creative fatigue is getting faster and faster on social media platforms such as TikTok or Instagram. 'I'm working about 20 brands right now, seven, eight figure brands, we create minimum usually 36