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How Amplitude Went From 1M to 200M ARR in 7 Years

ProductLed Podcast

CHAPTER

Organizational Structure and Metrics Alignment in a Growing Company

The chapter delves into how a company transitions its organizational structure from small teams to autonomous teams, pods and pillars to facilitate strategic investments. It emphasizes on aligning team goals with North Star metrics like weekly learning users and explains the shift from traditional OKRs to a rolling roadmap for team accountability and strategic decisions. The chapter also explores the journey of the company from $1 to $200 million in ARR, highlighting the importance of embracing failures, making incremental improvements, and fostering collaboration within product-led organizations.

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