320: Stravito: Lessons in Enterprise Sales for Early Stage SaaS Founders - with Thor Olof Philogène
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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What Sub Segment Did You Focus on in the Beginning?
In the beginning, it took us at least a year of understanding that we were not ready to go beyond that. And thenn that's why we doubled down on fast moving consumer goods for, i think, the first two years. We spent a lot of time and resources going into those sub segments where potentially you could have just said, hok, let's put more energy into f m c g and see if we can grow that even faster.
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