A designer label could be seen as attractive more culturally because it's like yes, an indication of wealth. They're more inclined to trust a fellow foreigner than you are a local person and they will. In Vietnam, in Saigon, this is not in any touristy area in like southeast Asia or wherever. The touristy area is the one where people get drinks by. It's not the local area. People who are wearing designer labels form this kind of in group that A, you also want to be a part of. You want to be rich? Yeah. And a way that you can seem like you're part of the in group is by donating.