#8 How financial data makes your company smarter, with Permutive's Mark Yates
CFO Yeah!
Media and the Data Behind Media, That's What Really Interests Me
Mark yates is the finance director of pimitive, an edge bas state of management company. He has been a charted accountant for many more years than that, about 15 years now. Yates says he's interested in how companies are approaching and tackling problems surrounding media data.
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