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#8 How financial data makes your company smarter, with Permutive's Mark Yates

CFO Yeah!

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Media and the Data Behind Media, That's What Really Interests Me

Mark yates is the finance director of pimitive, an edge bas state of management company. He has been a charted accountant for many more years than that, about 15 years now. Yates says he's interested in how companies are approaching and tackling problems surrounding media data.

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