2min chapter

CFO Yeah! cover image

#8 How financial data makes your company smarter, with Permutive's Mark Yates

CFO Yeah!

CHAPTER

Media and the Data Behind Media, That's What Really Interests Me

Mark yates is the finance director of pimitive, an edge bas state of management company. He has been a charted accountant for many more years than that, about 15 years now. Yates says he's interested in how companies are approaching and tackling problems surrounding media data.

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