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Don Maseco - Ep 2: La expansión de Gruma
Whitepaper
Decisión Crítica en el Futuro de Maseca
Este capítulo explora la decisión de un empresario en los años 70 de no vender su empresa Maseca, a pesar de una oferta millonaria del gobierno. Se destacan las influencias políticas y relaciones personales que llevaron a esta importante determinación en la industria alimentaria de México.
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