How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
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How to Be a Good Copywriter
Good copywriters rarely monologue. They consider and address their audience even when recounting personal stories to make the message compelling. 50% of your writing should be about you or your business expressing yourself by presenting a point. You don't need to communicate like anybody else or write like anybody else. As long as you make sure your reader gives a toss and understands you.
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