Bono's celebrity was such a clarion call away to sort of pull distric people into an idea and approach. But i think the way, in my experience, smart celebrities engaged on set of issues or other issues, has really evolved in a way that i think, iis still really affective.
Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.
Learn more about the ONE Campaign: https://www.one.org/
Read a transcript of this episode: https://mastersofscale.com
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