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55. This Vaccine Lottery Seemed Like a Great Idea. Why Didn’t it Work?
Freakonomics, M.D.
Vaccines
Kathleen O'Mara is the founder of Metech, a company that develops new products and services. She has been trying to get people to take flue vaccines since march of 20 20 sussex. Now she's looking at ways to make it easier for more Americans to do so. Her latest project involved testing dozens of different messages all at once.
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