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Ep. 1185: Where’s My Mind with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
The Importance of Scarcity in Marketing
When you want to engage the scarcity principle, it means you have something people can't have unless they come to you. You are the scarce resource when it comes to influence. What is it about your product or service that's unique that nobody else can getunless they come toYou? That's what you need to bring to consciousness in your marketing.
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