11min chapter

Elevate with Robert Glazer cover image

Katy Milkman on How To Make Lasting Changes In Your Life

Elevate with Robert Glazer

CHAPTER

Understanding Loss Aversion

This chapter examines the psychological principle of loss aversion, illustrating how losses are felt more intensely than equivalent gains through relatable examples. It discusses the emotional implications of conveying good and bad news, highlighting strategies for effective communication during organizational changes. Additionally, the chapter addresses the dynamics of change management, emphasizing incremental approaches to minimize resistance and emotional disruption.

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