
Katy Milkman on How To Make Lasting Changes In Your Life
Elevate with Robert Glazer
Understanding Loss Aversion
This chapter examines the psychological principle of loss aversion, illustrating how losses are felt more intensely than equivalent gains through relatable examples. It discusses the emotional implications of conveying good and bad news, highlighting strategies for effective communication during organizational changes. Additionally, the chapter addresses the dynamics of change management, emphasizing incremental approaches to minimize resistance and emotional disruption.
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