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683: Why Expert Negotiators Love to Hear “No” w/Never Split the Difference’s Chris Voss

BiggerPockets Real Estate Podcast

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The Black Swan Method

The primary emotional condition of a human being is defensive it's I got to stay alive your brains constantly filtering information. When you're trying to lead someone down that path and you're building a case with logic and they don't trust you. Don't try to drag them along go right back to where they're at acknowledge what they're feeling put it out on the table let them make sure that that feels heard before you move forward.

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