How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

75: User Personas

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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Is There a One-to-One Mapping?

The persona that we are creating kind of caters to a particular market I would say so there's a one-to-one mapping around it. It could also be a case wherein you have a particular persona for example we are looking at delighting our manufacturers going forward in the for a unified portal strategy but how does that manufacturer work perform in APAC region versus say for in EMEA regions? That is also one aspect that would come into the picture here as well.

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