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2min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
What Is the Best Case for Virality?
Virality works best for low RPU products. It only really works when it has a freemium plan. There is a thing called K factor, which is your viral coefficient needs to be above one. And so most of what you do during like product-led growth,. Try to like make sure you have instrumented that viral loop to have a coefficient better than one. So those were the rules. Now you got to say how you would think about setting up virality as a channel.
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