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Why have we forgotten some of the basics? With Maaike Coppens
VUX World
Making Small Incremental Improvements to Your Experience
Having a tool that has the flexibility for you to easily change things, easily do AB testing is gold. And it's also important after a project. I've seen use cases in which people would get called proactively by one of their finance companies. They found that if we just changed two, three words in the sentence, we actually get more results.
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