The nba had a rival league called the a b a, or american basket ball association. Jones says that back in the 19 sixties, the nba was pretty conservative, but not the ab a. The three point shot actually originated in an earlier upstart league called the american basketball league. And what did the nba think of it? "It was obviously a conscious decision that we are going to be the more fun alternative"
The British art superstar Flora Yukhnovich, the Freakonomist Steve Levitt, and the upstart American Basketball Association were all unafraid to follow their joy — despite sneers from the Establishment. Should we all be more willing to embrace the déclassé?