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497: Julian Treasure - How To Speak So That People Will Want To Listen

The Learning Leader Show With Ryan Hawk

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The Fourth Stage Is Develop

Sonic logos are very identifiable sounds that you know immediately mean the brand to you so it's all sound and then once we've done an audit then we would move on to some creative work to develop the appropriate sound or sounds a sonic logo tends to be three to five seconds. A guy called Walter was our actually I know him he was in California and he did the original sound for them and he was lucky because he was kind of first on the block so it goes one four one five in musical terms down ba ba ba bam which is what Beethoven's ninth does.

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