Choosing the Right Social Media Platforms for Your Business

This chapter explores the critical process of selecting social media platforms tailored to specific business types, such as LinkedIn for B2B companies and TikTok for CPG brands. It also emphasizes the need for consistency in branding and content across platforms to maintain a professional online presence.

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Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.

First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.

You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.

Timestamps:

00:00 Introduction

01:33 Behind Mount Haley Holdings

02:29 The Stigma Around Personal Branding

03:14 The Power of Personal Branding: Practical Steps

05:47 5 Personal Branding Tips for Founders

09:05 Step 1: How to Get Interviewed on Podcasts

11:45 Step 2: Develop a Founding Story

12:24 Step 3: Setting Up Social Media Profiles

15:41 Step 4: Writing Foundational Essays

18:03 Step 5: Business Case Studies

20:38 How to Get High-Ticket Clients Through Personal Branding