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15min chapter
Slate Money: How Nike Shoes Got Lame
Slate News
Navigating Brand Ownership and Identity
This chapter examines the intricate world of brand ownership, focusing on the unique business model of Authentic Brands Group and its impact on retail. It highlights the challenges faced by brands like Forever 21 and discusses the dilemma of brand continuity amidst change, using real-world examples of bankruptcy and rebranding. Through the story of a billionaire's acquisitions and the evolution of iconic brands, the chapter raises important questions about consumer perception and the future of retail identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode