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4min chapter
20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
In-depth Exploration of Sales Playbooks and Customer Understanding in Sales Processes
This chapter discusses the significance of sales playbooks, stressing the need to grasp customer personas and psychology to enhance sales effectiveness. It emphasizes personalized interactions based on understanding customer problems and psychology, advocating for founders to lay the groundwork of the initial sales playbook before refining it with the VP of sales.
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