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Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)

The Mind Your Business Podcast

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The Importance of Clear Instructions in Decision Making

When people try to make what can sometimes be a confronting or emotional decision, they get out of their logical thinking brain and they need to be told what to do. So there is no asking in authority and there's no asking in direct response. We could also call it the principle of tunnel vision or the one right, best only mindset. And so you will hear this from your audience: What is the best way? Or are you trying to just give them everything and making all this giant things?'

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