Lenny's Podcast: Product | Growth | Career cover image

Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

Lenny's Podcast: Product | Growth | Career

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Marketplace Dynamics: Balancing Supply and Demand

This chapter delves into the critical metrics for assessing the health of marketplaces, focusing on GMV, liquidity, share of wallet, and customer experience. It emphasizes the delicate balance between supply and demand as key to driving growth, advocating for a strategic approach to understanding customer benefits and acquisition costs. Through nuanced discussions of pricing strategies and the intersection of marketplaces with SaaS, the chapter highlights the importance of product quality and customer engagement in fostering long-term success.

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