How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

75: User Personas

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

How to Win Trust in Product Development

Sarada Samaya: Trust is not just within say for example how we align within our teams it's also about understanding or getting a common ground about what we are trying to define the product for. To gain that trust amongst leadership it could be amongst your stakeholders, engineering teams and marketing teams as well you need to have a well defined persona when I say well defined it should be covering the behavioral patterns It should be relatable as well as you had mentioned sometime back earlier where in I can probably look at the person and understand what are his what does take with him or what does this is more of so those kind of attributes need to be realistically molded while we define our persona. So if

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