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RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast

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How to Execute a Great Demand Creation Strategy and Measurement Strategy

Most companies that listen to my podcast should be using either HubSpot or Salesforce as a CRM Then you need market automation HubSpot or Marcato We don't even fuck around with other CRMs anymore. I will take a part-out customer every now and again But it's really like an inferior products relative to the other products in the category. It's a signal that the company doesn't take their data seriously There are good part-out instances, but for the most part we have the most issues with companies that use part-out Whatever reason why I don't know, but it's definitely a trend I'm noticing.

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