Making Music in the Kitchen Style

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Jack worked out a system for building his fan base. It began with a platform shift from my space to youtube where he noticed a pattern emerging. This is a great way to develop an audience strategy no matter what your product Call it page two of the wrongness playbook. If you can start to pattern match what someone else has gotten wrong, you can leverage their learnings and skip past certain rookie mistakes.

Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?

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