Learn from companies that have come before you, without condescension. In our sterile, digital world we don't appreciate the hard, dirty, grungy work that comes from making companies run well and serving customers well. And i think that people could really benefit from understanding how do those functions work. Can you understand, well that last mile to the customer and can you help your team execute on it?
In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.
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