The Influence Technique of Likeability

Researchers can use the influence technique of liking to get people to endorse various things in one experiment. The researchers chose George Clooney because he was 'likeable' and they associated his favorability with evolutionary thought. People were told that a Biologist at a prestigious University had written a positive comment about an evolution book but it had no effect on their belief. What if they were told that? George Clooney wrote a positive comment. It had a significant impact on their belief in evolutionary Why did the researchers choose)? They asked people to rate a whole range of celebrities and the one who was most Likeable at the time  was Clooney. That's what we try to do very often as