The Importance of Authentic Partnerships

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For Samsung, the partnership was a relatively low-stakes gamble. To FUBU, it was life or death. We sold 30 million dollars worth of products in three months. That picture helped FUBU get on the cultural map. It kick-studded relationships with retailers and the culture. And it didn't end there.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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