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Subscriptions Are the Seasiest, but Biggest Brands
I'm super excited. We started working with me and these a couple of months back on the lunar solar side. And yeah, it's been great to kind of get get under the hood there. I've been learning about what they're doing and the different partnerships and excuse and all that stuff that they've got going on. It was fascinating. Jumping into the subscription side of things with protection and learn that like sock subscriptions, underwear subscriptions and like toilet paper subscriptions are the seagiest, but biggest subscription brands. Like you should be switching out like your socks. You shouldn't be wearing the same socks.