Incentive Salient Wanting in Quotes

Incentive salients doesn't feel like the normal sort of cognitive wanting, because it happens too automatically. We end up moving toward a thing before we've even had a chance to ask whether it's something we should have cognitively wanted in the first place. That's why i confine myself five cookies in to the very box of girl scout cookies that my cognitive system had sworn off that very morning. The disconnecti between cognitive wanting and incentive salients is particularly problematic in people with substance addictions,. but it's an issue for the rest of us too.