The Importance of Objectiveity in Choosing a Competitors

It's a double edged sword because it creates credibility issues for the product category as a whole. It needs to be more objective. What we did this week now that we think of it is I got on a call with one of our customers that switched from bolt to rally. They might stick around for 10 years or they could go out next month. Just because that happened, I am not convinced that that's only good for us.