Theorel Is a Way to Reach a New, Young, Passionate Audience

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The capital one innovation lab uses journey maps to understand customers and how those customers solved their needs. Jennifer Lopez: "We'd like to take the ideas out of one's head and put it on the page, so we all know we're talking about the same thing" i can hear the business case here that theorel is a way to reach this sort of new, young, passion demographic not available through other sports leagues. We'll be back in a moment afterward from our premier partner, capital one business.

With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.

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