What Is the Secret Behind Performance Running Shoes?

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When you had a shoe factory, you had to keep it busy all year long and keep the people employed. The product you made was like a factory that made shoes. And so most of it we were losing money on. So but when we made the decision to burn the boats on everything but performance running, the industry had never seen that befored. Most people thought we were crazy, that we wouldn't survive. But i wrote on my board one of my favorite coats from benjamin disraeli, the secret discuss is constancy of purpose. I wanted to create value. I want to builda so i decided when i walked in, i was going to get them a good outcome

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Jim's book, "Running with Purpose"

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