2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Do You Even Need New Business People?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Constraint Driven Exercises

Constraint driven exercises, as you alluded to, we've done a bunch the two times we did revenue 2.0. They're really powerful. We use them a lot in training. It forces some creative thinking. So the constraint that I want you to try on is imagine running your firm with no new business people, with nobody dedicated to the new business function or the various functions that fall under the banner of new business. You can play the role of the agency principle and all of our listeners can follow along and try on this question.

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