2min chapter

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

75: User Personas

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

Product Management - What Makes an Excellent PM?

Jeff Smith: Kavita, thanks for joining us today. We just launched an inclusive product management certificate program and we have the inclusive product management summit coming up in May. Tell us a little bit about yourself and then tell us about when do you use personas or how valuable are they in the product development process? Kavita: I am a product leader at Microsoft. I've been here a long time, 22 years at Microsoft. Almost like my journey at Microsoft has been like three different companies.

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