20min chapter

The Revenue Leadership Podcast with Kyle Norton cover image

A Guide to High Stakes Decisions with Ashley Grech, CRO of Xero

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Strategic Market Expansion Dynamics

This chapter explores the complexities of expanding into new markets through multi-channel and multi-product strategies, emphasizing informed investment decisions and resource allocation. Real-world examples illustrate the significance of starting in smaller economies to generate revenue before entering larger markets. The discussion also highlights the importance of market dynamics, customer behavior, and innovative strategies in navigating the challenges of international growth.

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