FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The Importance of Sales and Marketing Alignment

Marketing and sales enablement is critical to the success of a B2B company, says COO. "I think sometimes we see sales teams that almost believe they don't get what marketing does," he adds. 'If your sales team is not asking you for things, you've probably got a problem'

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